Core Values Awards —
Be A Cereal Entrepreneur 2021
In 2019, Airbnb launched its first-ever Be A Cereal Entrepreneur Awards—a recognition program designed to honor five individuals who exemplified Airbnb’s entrepreneurial spirit and made a meaningful impact on one of the company’s key stakeholder groups.
I partnered directly with Airbnb’s co-founders, Brian Chesky and Joe Gebbia, to concept, design, and launch this new award from the ground up. Over the course of one month, we crafted a recognition experience that felt deeply personal, values-driven, and iconic within the company’s culture.
Key Skills
Creative Direction
Visual Identity Design
Product Design
Art Direction
Brand Messaging
Production Lead
Ali Lovell
Award Marketing and Annoumiation process
Inspired by Airbnb’s founding story, I drew from the iconic cereal boxes to develop a graphic system based on dots and grids—representing creativity, structure, and entrepreneurial thinking.
I designed sets of motion assets for digital displays across global offices and a bold poster series featuring calls-to-action that encouraged employees to submit nominations.
