Precious Beer 贵酒

Precious Beer JP's marketing strategy centers on celebrating femininity and youthfulness. To embody this concept, I developed a design direction titled "Skin," drawing inspiration from traditional Japanese art forms, including brushwork and tattoo culture.

The final design features red and black ink patterns "tattooed" onto the bottle, complemented by a gold-typed label. This combination creates a harmonious balance between the fluidity of brush strokes and the permanence of tattoo motifs. The six-pack holder was intentionally designed with minimal coverage, allowing the intricately designed bottles to remain fully visible and appreciated.