Support Ukraine

In March 2022, as the world responded to the unfolding crisis in Ukraine, I partnered with Ukrainian artist Kateryna Bielobrova to create a series of visual narratives for Airbnb. Our goal was to foster solidarity and cultural awareness by sharing authentic, human-centered stories from the Ukrainian perspective.

I led the creative direction and visual design of the campaign, collaborating closely with Kateryna to translate her lived experiences into compelling visual stories. We developed a suite of digital assets—including illustrations, editorial layouts, and internal communications materials—that were shared across Airbnb’s global employee channels.

Each piece in the series highlighted a different facet of life during wartime:

  • “The Road We Want To Go”: A reflection on Ukraine’s enduring fight for freedom and cultural identity.

  • “Don’t Turn On the Light”: A depiction of the everyday realities of living in darkness to stay safe.

  • “Support”: A tribute to the resilience and mutual care among Ukrainians during the crisis.

These artworks served as a bridge between Airbnb’s global workforce and the Ukrainian community, fostering empathy and a deeper understanding of the human impact of the conflict.

Key Skills
Art Direction
Visual Storytelling
Cross-Cultural Collaboration
Editorial Design
Communications
Campaign Development
Illustration Direction

Collaboration Artist
Kateryna Bielobrova

The Road We Want To Go

“This is the story of the Ukrainian people, who fight through centuries for their freedom. Our history with Russia repeats, again and again,the desire of the Russian government to take away our culture, language, and traditions only grows. The only way through this war for us is to grow our love for Ukraine and fight till we get our freedom back.”

—Kateryna Bielobrova

Don't Turn On the Light

“From the moment of the beginning of the war citizens of Ukraine live without lights. This happens because if you turn on lights - your windows become an easy target for the shoot. During the night people cover their windows with blankets to be safe enough to burn candles. They are used to living in the dark.”

—Kateryna Bielobrova

Support

“Since the war started in Ukraine, pain and misery has come. But also came hope. Our love and care for each other increase every day. We spend every second of our lives coming up with new ideas on how we can help our country and people. Every day we invent new ways of support.”

—Kateryna Bielobrova