Huddle - Airbnb Leadership Conference

The Huddle is a yearly offsite for Airbnb’s global Leadership Team. It’s a crucial moment for company leaders to align on strategy, build trust across functions, and grow their leadership capacities. In 2019, our challenge was to translate this into an immersive, future-facing event experience—all in just two months.

I led the creative direction for this high-stakes event, partnering closely with Airbnb’s founders, Brian and Joe, to shape the theme, user journey, and design tone of the entire experience. I directed the concept development, experience flow, and design execution across all physical and digital touchpoints.

Key Skills
Creative Direction
Experiential Design
Brand Identity Development
Visual Design
Motion Graphics
Cross-Functional Collaboration
Strategic Storytelling

Audience
280+ Leaders at Airbnb

Production Lead
Ali Lovell

Collaboration Artist
Leonard Peng
Rebekka Dunlap
Sandro Rybak