Mother

Mother is a French fashion house known for bold, expressive accessories that blend feminine edge with subversive charm. The brand fuses high fashion with street sensibility, creating a voice that is both rebellious and refined.

The identity system draws from that duality—sharp typography meets soft textures, and delicate compositions contrast with bold photography. I crafted the full visual identity, including editorial layouts, campaign art direction, photoshoot direction, and a responsive web experience that brings the brand’s personality to life.

The result is a modern, unapologetic identity system that reflects the brand’s evolution and cultural edge.