S.F.F.D. 150th Anniversary

To commemorate 150 years of service, the San Francisco Fire Department hosted a citywide celebration honoring its legacy and community impact. The campaign aimed to modernize the department’s image while preserving its historic roots.

The design system was built around the theme “150 Years to Remember, 150 Years to Celebrate.” Visual elements included a custom anniversary logo, print materials, banners, and merchandise—each drawing from the department’s visual heritage and local cultural references.

The work honored both the tools and traditions of SFFD—from handcrafted ladders to neighborhood firehouses—bridging generational pride with contemporary storytelling.