Airbnb San Francisco Townsend Office Open

This event marked the celebration of a major campus expansion and the welcoming of new cross-functional neighbors. More than just a ribbon-cutting, it was designed as an immersive brand experience to foster community connection, highlight cultural values, and introduce new workspaces to the broader Airbnb team.

I led the creative direction of the experience—from concept to execution—shaping how we told the story of growth and community across physical and digital touchpoints.

This was more than a building tour—it was a celebration of belonging, growth, and shared purpose. The event successfully introduced new spaces and strengthened team cohesion while reflecting the values and voice of Airbnb through thoughtful design and storytelling.

Key Skills

Event Creative Direction
Environmental Branding
Experience Design
Cross-Functional Collaboration
Brand Identity Design
Cultural Programming
Spatial Storytelling

Audience
2500+ employees

Production Lead
Carrie Kissell, Sam Eaton